How to: Creating consumer minded packaging with PCR

PCR is an ideal packaging innovation for tackling the law’s stricter regulations. But it’s just as important for your
consumer packaging to face the continuingly increasing demands of consumers. Excellent machine properties, combined with high strength and flexibility are essential to match these demands. Thickness, additives and production parameters are just a few of many variables that have to be carefully accounted for. All to keep your packaging resilient and strong, yet flexible and easy to open once at home. 

And through valuable aesthetics and branding packaging is just as valuable as a tool from a marketing perspective.
Because even in a world where cars are driving themselves and orbital satellites can provide global internet, studies show 70% of consumer (grocery) purchase decisions still happen at the shelves
.

Standing out is more challenging than ever before. And just one look at the crowded shelves shows that slapping on a glossy ‘look at me’ design isn’t going to do the trick anymore. This makes high quality prints that much more important in assisting the story that brands are trying to tell. 

And when it comes to printing the choices increase once more. There are several types of printing. Tons of different color combinations within those types and the ability to apply primers and/or lacquer. When it comes to printing types flexography definitely takes the crown in possibilities due to its large amount of available ink types.

Flexo printing also uses ‘sleeves’ or ‘plates’. These are more efficient to produce, transport and recycle. Regardless if they’re being compared to gravure printing’s heavy cylinders, to digital printing’s cartridges or to offset printing’s single-use plates

Consumer minded packaging enables your brand’s story

Proper use of primers and lacquers also assist your brand’s story. For example through a matte paper-touch lacquer that gives your product a more rugged look and feel. Combine this with PCR’s attributes (lowest carbon footprint, high production output, fully recyclable and already made from recycled material) and you start to realize the possibilities for consumer minded packaging.

Flexible Packaging’s high amount of packaging facing also lends itself more for brand communication and differentiation. After all, accounting for the amount of regulatory text that has to be shown, the remaining amount of printing space can form a branding challenge for packaging options that don’t offer full 360°C prints like Flexibles.

Switching to PCR packaging is also futureproofing your brand. As studies are repeatedly showing that the newer generations of consumers actively prefer buying from sustainable brands. Both Millennials and Generation Z have more than 60% of respondents corroborate this. This is a sweeping change when compared to the 34% of Generation X or 23% of Baby Boomers5.

So as these generations are entering the workforce this leaves the question. Will you beat your competitors to the sustainable punch. Or be one of the companies left in the dust?

If this blogpost made you curious about PCR, consider downloading our full whitepaper on PCR. This document contains ~20 pages of Post Consumer Recycled Packaging goodies and is sure to answer all your questions!

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