An economical printing method, mostly done on web-fed equipment, in which a rubber roll, partially immersed in an ink fountain, transfers ink to a fine-screened steel roller carrying the design to be printed, which in turn deposits a thin layer of ink on the printing plate. The print pattern is raised and the non-print area is lower. The ink is applied to the raised area of the rubber plate, and then transfers to the material to be printed in the desired pattern. Flexographic printing produces remarkably sharp reproductions of multicolor work, including lettering in small type sizes